What You Need to Know to Launch Your Home Business Online

A home business online can be a lucrative pastime or a serious business venture. It is a pastime when you do it secondary to your day job by working few free hours a week and enjoy doing it whether you get an income or not. A serious business when you conduct your home business online as your main source of income.

Both alternatives are available to you. It is worth trying it either way. One worthwhile advantage of a home business online is that you can launch it with little investment. In a home business online more effort you put to it more results and income you will get from it. If you are new to home business online and wish to know about launching a home business online here is a simple step by step way of doing it for your benefit and reading pleasure of course.

The first requisite for launching your home business online is a website of your own. There are several ways of getting one. Perhaps, you do not want to spend money to try out a home business online. Learning HTML will be useful. There easy to use free resources on the web like Nvu that can be used by beginners to format own websites.

Or else, you can set up on your own, in a few minutes, a free blog using Google blogger com or Word Press. You can then use your blog in place of website in your home business online.

And if you are prepared to spend some money to get a professionally done website you can hire the service of an expert and get it done to suit the needs of your home business online. Then you have to use a good hosting company to host your website. Or alternatively you can obtain, at a not so big expense, a turnkey website setup on your own domain. Such turnkey websites can be customized to your requirements. This is easy as most turnkey website systems come with hosting as part of the package and with a pre-written email campaign as well.

Next you need products to sell. It is not necessary to have your own products to sell via your website. You can sell other people’s products at a commission and/or affiliate programs etc., through your home business online. For this you can pick a niche market and a specific niche-segment (micro-niche) of it.

You have to choose specific keywords. These keywords need to be used to optimize your website by means of SEO. There are free resources on the web to learn all about SEO. And expertise is obtainable at a fee to optimize your website through SEO.

Once this is done you need to build your email list of subscribers. There are several such methods for building your list. This can be done by buying leads to add from your auto-responder or getting visitors to your site to subscribe to an email news letter etc. Then you have to set up an auto-responder with a pre-written email news letter campaign to promote your products or affiliate programs.

Suppose now you have a very attractive website promoting marketable products and you need sales. For this you need visitors to your website. That is traffic. To get traffic there are many ways. Advertising via ezines, banner ads, Pay per click ads, article marketing, and links are some of the popular methods that can be used. Articles are a free means of getting traffic links to your website.

The best way to get targeted good quality traffic is through search engine searches. For that you have to promote your site to be on the first three pages of Google and other search engines like Yahoo, MSN etc. This requires optimization for Search Engine acceptability, link popularity etc of your website.

These are in brief steps needed to launch and promote your home business online. There are few more ingredients that are needed. Those are a budget, a strategic plan, business goals to aim at, a vision to reach and consistency of purpose and enthusiasm to make you home business online a success.

The Perfect Storm – The Rise and Fall of the United States Housing Market

As we approach the end of 2009 and look ahead to the coming year, we continue to keep our eyes fixated on the optimistic horizon of our financial futures hoping to dissipate the recent memories of the turbulent past. These traumatic recollections are primarily associated with the collapse of the U.S. housing market which triggered the current economic recession that our country is still desperately trying to dig itself out of. This hurricane of eroding property values started to come onto U.S. shores in the beginning of 2008 and continues to wreak havoc into this present day. Now as we look back in time today, it is almost impossible to not know someone who has not been adversely affected by the housing market meltdown in the United States.

A financial storm of this magnitude did not form overnight. There were many years of reckless spending, poor financial planning, and irresponsible lending that synergistically blended together to create this potent financial catastrophe. To simplify things however, the crux of the blame can be cast upon three equally contributing parties: greedy lenders and naive buyers. These two factors combined with a lack of financial oversight by the federal government and affiliated regulating agencies formed into what could best be described as the “perfect storm” scenario.

The initial events that set into motion the collapse of the domestic housing market began immediately following the tragic events of September 11, 2001. Just one year prior, the federal funds interest rate which establishes the baseline for lenders borrowing from one another was 6.50%. The terrorist attacks on 9/11 prompted the Federal Reserve to start slashing interest rates in fearful speculation that awful financial repercussions would quickly devastate the economy.

As the federal funds rate continued to be reduced down to 1.0% over the next two years, this provided a catalyst to home builders and developers as they increased land purchases and started massive residential and commercial housing projects. During this same time that interest rates were being reduced to historic lows, members of congress were coercing the executives overseeing the giant lending institutions such as Freddie Mac, Fannie Mae, and many others to extend their lending policies beyond their normal credit worthiness limits so that consumers who would not normally qualify for a mortgage could achieve the American dream of home ownership. To appease these new found congressional pressures, lenders soon devised up new hybrid and exotic mortgage financing schemes. These new financing options featured adjustable rate mortgages with no money down requirements, and loans that financed home loans for up to 125% of their appraised worth with the naive thought process that property values would continue to increase indefinitely into the foreseeable future.

All of these converging forces united together to form the “perfect storm” that struck the U.S. housing industry with full force beginning in 2008. Soon many of those buyers who were enticed by the attractive financing options ended up as disheveled victims similar to those homeless survivors displaced after a tragic hurricane strikes. Those teaser mortgage rates which persuaded millions of home buyers and builders to spend beyond their means would soon skyrocket upwards as the Federal Reserve began to understand what was taking place and would try to counteract the financial chaos with series of organized interest rate increases. By this time however, it was too late to escape the impending doom.

This devastating combination of greedy lenders, naive buyers, and federal regulating agency members asleep at the switch undermined the very foundation of all of the housing growth that had been constructed over the previous years. In the wake of this storm’s aftermath were especially hard hit areas such as parts of California, Florida, Nevada, and Arizona where overbuilt communities and speculation reached extreme levels.This grossly unbalanced financial leveraging scenario between the buyer with little to no equity down and the fully financed lender couldn’t last forever and it didn’t. Buyers soon wanted no part of rapidly depreciating neighborhoods and sellers flooded the market but no one would come to their rescue and many of them were forced to go belly up into foreclosures or short sales if they were so fortunate.

The rest as they say is history. A recent Zillow study of Floridian residents showed homeowners who purchased their home in the last two years ran a 77% chance of their mortgage being upside down. This is only a small fraction of the devastation that has been cast across the country. Let’s hope the worst is over.

You Can Become a Work at Home Mom Online

By becoming a work at home mom online, you can earn income for your family without leaving your computer chair. By building a website in your area of interest, you can reach an audience of millions with your information, product or service.

You do not need technical knowledge or web design experience to build a successful website. The following C-T-P-M process will help you develop a website that earns income for your family:

  • Content – Create a website that delivers original, high-quality information in an area of interest. Include specific phrases in your website pages that many people are looking for, but many websites don’t provide. These high demand, low supply phrases are known as profitable keywords. They will help others find your website when they search the web for information on your topic.
  • Traffic – You can build the best website on the internet, but you won’t earn any money unless people are visiting it. Bring visitors, or traffic, to your website by spending time in online forums, writing articles and having your site included in web directories. It takes time to build a strong traffic flow, but if you stay the course your website will one day have many visitors.
  • Pre-sell – Go beyond putting advertisements and sales pages on your website, and help your visitors begin to trust you by providing honest, accurate information. Help people see a need for your information, product or service. Write detailed descriptions of the products you represent, their pros and cons, and how they will be useful to your visitors.
  • Monetize – Find ways to earn income through your site by placing ads on your site, selling e-books, or directing visitors to your offline business or service. You can also earn commission by directing visitors to make purchases from other companies. This is known as affiliate marketing. Some websites rely on one source of income, and others diversify by developing multiple income streams.

You don’t have to spend thousands of dollars to build a web business if you follow the C-T-P-M process.